Verona represents Italy in the Great Wine Capitals network since 2016. This is a network of major global cities that share a key economic and cultural asset: their internationally renowned wine regions.
The agency Maggioni-Gretz supported Verona Chamber of Commerce in the international organisation of the Great Wine Capitals Annual Conference 2024. Every year, the delegates of the 12 capitals gather for a this annual event focussing on wine tourism. For the first time ever, in this edition the participants could take part in b2b meetings with international tour operators.
Discover more about the Great Wine Capitals Network.
International organisation - B2B workshop
International organisation (invitation of tour operators and support)
Management of the event platform b2match (registration and matchmaking)
Creation of the event catalogue
More info about the event here: Great Wine Capitals Annual Conference 2024