Marketing and Communication Agency for the Tourism Sector
In 2005, Roberto Maggioni founded Maggioni Tourist Marketing in Berlin as a communications and marketing agency specifically focusing on the international tourism industry. In 2021 the agency enters a new phase of its history, becoming Maggioni Gretz Tourism Communication & Marketing.
As the old company the new one strives to develop individual communication and marketing strategies in order to maximise the visibility of a particular tourist destination or to launch it as a new destination of interest, with specific focus on the German speaking markets. The agency offers a fully integrated trade representation service to clients providing a full range of travel and tourism support, its strategies are aimed both at the trade market and the general public.
Network
European Tourism Network
Tourism is one of the largest industries of the world. Destinations worldwide develop more and more effective promotional strategies, to increase their market share.
In Europe the following trends are emerging: on one side destinations are requesting target-oriented campaigns, with a strong market specificity. On the other side there is an increasing demand for multi-country campaigns, often with all-inclusive budgets.
Latest news
Our latest activities
BILNI 2026 – Northern Italian Lakes International Workshop
April 2026
“BILNI 2026 – the International Marketplace of the Northern Italian Lakes”
BILNI is an international, traveling workshop that takes place each year at a different lake in Northern Italy. In 2026, Franciacorta & Lake Iseo were the host destination, and the event was organized by Visit Brescia.
Press release – Lago Maggiore
April 2026
“Yoga and culture in a sea of blossoms: Villa Taranto expands its 2026 program”
Open-air yoga sessions as well as concerts and literary readings: with the 2026 season, Villa Taranto is expanding its offerings for the first time to include regular event formats set within its world-famous gardens on Lake Maggiore.
Press release – Po Delta Tourism
April 2026
“Po Delta, Comacchio and Ferrara: a summer to experience”
With the third weekend of May, the summer 2026 season kicks off in the seaside resorts of Comacchio: wide beaches, excellent water quality, and a varied program of events – from evening markets to live performances – promise carefree holidays along the Adriatic coast.